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formapura-concept is pure exercise of style.


Why formapura-concept?

formapura-concept is pure exercise of style.

It is the concept of form that we are interested in considering and emphasizing, not content! The same content can be expressed in thousands of ways and will be different from conventional ones. Do not expect a concept expressed in a classical way with a design already seen. We rework that same concept, we change its connotations, we give it a new form, losing ourselves in the lines that slide in a fluid and harmonious way, until the point of creating its final structure. And the material we use is the co-star. In fact, in all our objects, if the form is the "prima donna", wood is the means of expression that we use mainly, a noble and natural material which allows multiple possibilities, on which we develop our ecological creativity.
The passion with which Serena designs, sculpts, carves and defines her works, in this world made of wood, is also a reflection of an attitude towards details and accuracy. An idea of ​​beauty that cannot be in a hurry, nor be content with superficial appearances. A beauty that has distant roots ...


formapura was born from an idea of ​​Serena Fortin in 2003 to create a jewel from a carved wood shape. Make a small sculpture that you can take with you, to dress. "formapura wear a sculpture" is his motto. Use a lively and noble material such as wood that, once carefully carved and finished by hand, only needs one mount to be worn. From here begins the search for the right materials and also collaborations with artisans and goldsmith sector companies. Through these interesting collaborations, the opportunity arose to exhibit these works at international fairs most important in the sector: “International gold, silver and jewelry exhibition OROAREZZO” and the “Fiera Internazionale VICENZA ORO”.
formapura en Vicenza Oro 2004
Since 2007 after moving to Spain, Serena Fortin began producing indoor wood sculptures. She sculpt, carve and polish taking inspiration from nature, giving life to an abstract plasticity with evocative lines and sinuous movements. In this way formapura, also introduces itself to the world of art galleries participating in individual and collective exhibitions..(see Biography - Exhibitions). Over time, the curiosity to try other materials, gives the possibility of adding to the Jewels a new line of products: Contemporary Jewels. Now, therefore, she proposes an innovative contrast between natural and synthetic material: the wood-Micarta combination, where the shapes are simplified to give prominence to the essences of noble woods, in their splendid natural colors in contrast to the black of Micarta. Always pieces unique and original handmade, but offering new creative opportunities. In 2019, the decision to introduce the design and construction of lamps with led tenology gives life to the new project. formapura-concept is born.


la arista, escultora, reastauradora y diseñadora Serena Fortin

SERENA FORTIN was born in the north east of Italy, but her artistic training began in Tuscany where she stayed for 6 years, obtaining the Bachelor of Art Master in the "Art Institute of Wood and the Restoration of Antique Furniture" in Anghiari ( AREZZO), in addition to the professional qualification in "Operator of Restoration of Furniture and Decoration in wood". This is where his passion for wood carving begins, although he combines it with the restoration of ancient canvases and frescoes and works as apprentice in several workshops of artisan restorers followed and guided by true experts of the sector. With this background of experiences, he returns to his homeland and set up his own workshop, where he develops his professional career performing restoration work for both private clients and public entities and museums, in furniture, doors and frames of various types, epochs, styles and proveniences. She also obtains the training title in "Decoradora de Interiores Habitables" that provides new opportunities and experiences: interior decoration and realization of furniture and accessories. Her concern for creation and contemporary design also leads her to a new project: the design and realization of wood sculpture-jewels, also exhibiting her works in the most important Italian exhibitions in the sector (International Goldsmith Exhibition, silver jewelery and jewelry "ORO AREZZO" and the International Fair "VICENZA ORO"). Since 2006 he lives in Jerez de la Frontera where he worked in his own workshop as an antique restorer both for individuals and public entities such as the "Juan Sebastián de Elcano" School Ship and the Diputación de Cádiz. www.sfrestauraciones.es

She is currently working on the design and construction of sculptural lamps that mainly use wood for the structure, and system with LED technology for lighting, creating those that can be proposed and considered as prototypes to reproduce even on a large scale. She also sculpts sculptures with abstract figures in different sizes, participating in collective and individual exhibitions in Jerez de la Frontera and in the area of ​​the province of Càdiz. In addition, she is dedicated to the design and creation of contemporary wooden jewelry also with other new materials.
Serena Fortin is open to collaborations with architects and interior designer.

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  1. Since 2022 Permanent exhibition in the showroom Estudio de Interiorismo de Beatriz Silveira - Madrid
  2. 2022 Collective exhibition "MUMUAR FESTIVAL 2022" - Madrid
  3. 2021 Exhibition of interior design "CASA DECOR 2021" - Madrid
  4. 2021 Virtual Exhibition "SALA VIRTUAL de la Diputación de Cádiz" - Cádiz
  5. 2021 Exhibition with Fernando G. Durán “conexiones” at the exhibition hall "ESPACIO ABIERTO" – Jerez de la Frontera
  6. 2021 Collective exhibition "PROYECTO LAMAR" Made in Cádiz - Cádiz
  7. 2020 Collective exhibition at the exhibition hall "Espacio Abierto" – Jerez de la Frontera
  8. 2019 Personal exhibition “Serena Fortin Esculturas - Joyas - Lámparas” at the Hotel "CASA PALACIO MARIA LUISA" – Jerez de la Frontera
  9. 2019 Collective exhibition “De Ordinis Naturalis” at the Jerez de la Frontera's Alcázar.
  10. 2019 Collective exhibition “El Amoooor” at the Jerez de la Frontera's Alcázar.
  11. 2018 Personal exhibition “Gioielli e Sculture formapura” at the exhibition hall "Espacio Abierto" – Jerez de la Frontera
  12. 2017 Exhibition with Carlos Jorkareli “In Dialogo” at the exhibition hall "Pescadería Vieja" – Jerez de la Frontera- Càdiz
  13. 2014 Personal exhibition “Caricias” at the "Ateneo" in Jerez de la Frontera - Càdiz
  14. 2013 Personal exhibition “fluyendo” at the exhibition hall "Sala Cal" in Jerez de la frontera - Càdiz
  15. 2011 Exhibition with Carlos Jorkareli “In Dialogo” at the exhibition hall "San Miguel" – Arcos de la Frontera - Càdiz
  16. 2010 Collective exhibition ”Entre duendes” at the art gallery "Gades" - Chiclana de la Frontera - Càdiz
  17. 2009 Selected at the XXI Plastic Art Competition “Miguel Gonzalez Sandoval” in Lora del Rio - Sevilla
  18. 2009 Selected at the XI International Plastic Art Competition della Confederazione di Impresari della provincia di Cadiz (CEC) esponendo nella collettiva organizzata per l'occasione al Castillo di Santa Catalina in Cádiz
  19. 2009 Collective exhibition “Entre líneas” at the art gallery "Gades" – Chiclana de la Frontera - Càdiz
  20. 2008 Personal exhibition “formapura” nella Galería Belén – Jerez de la Frontera - Càdiz
  21. 2005 Exhibits her jewels “formapura” at the International Goldsmith Exhibition, silver jewelery and jewelry "ORO AREZZO" and the International Fair "VICENZA ORO".
  22. 2004 Exhibits her jewels “formapura” at the International Goldsmith Exhibition, silver jewelery and jewelry "ORO AREZZO" and the International Fair "VICENZA ORO".

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